Digital presence
The company needed a modern website that represented the business credibly online.
← Selected work
Case study
Star Electronics Digital Growth
Web development, digital advertising, and customer acquisition for a local electronics business.
- Role
- Assistant Manager / Technology
- Focus
- Web Development, Digital Advertising, Growth
- Location
- Round Rock, Texas
Overview
Star Electronics is a local electronics business offering repair, accessories, and trade-ins. I worked across both business operations and technology — supporting the store day to day while helping shape and improve its digital presence.
The problem
A business that depended on its local presence needed a stronger digital one.
Clarity for customers
Potential customers needed an easy way to understand the services the business offers.
Customer acquisition
Growth depended on reaching new customers through online channels, not just walk-ins and word of mouth.
My role
Business operations meets technology.
My work spanned both sides of the business — as Assistant Manager supporting day-to-day operations, and as the person responsible for its technology and digital growth.
- Website development
- Digital advertising
- Customer acquisition initiatives
- Supporting the business as Assistant Manager
What I built
The company website.
Next.jsNode.jsTailwind CSS
- Clearly communicates the services the business offers
- Improves the business's online presence and credibility
- Creates clearer calls to action for potential customers
- Supports customer acquisition through online channels
Growth & digital advertising
Reaching local customers — and converting online interest into calls and store visits.
Alongside the website, I ran digital advertising focused on local customers, turning online attention into measurable foot traffic and phone calls.
50%
Increase in customer calls
20%
Increase in walk-in traffic
Impact
Connecting digital work to real outcomes.
The website gave the business a credible digital home; the advertising gave it reach. Together, they turned online attention into measurable business outcomes — more customer calls and more people walking into the store.
This project is where I first saw clearly how technical and marketing decisions translate directly into business results.
What I learned
Technology only matters if it creates value.
Technical decisions are business decisions
Every choice about what to build and how to build it had a direct effect on whether customers found and chose the business.
Start with the customer
Understanding what potential customers needed to see and understand shaped both the website and the advertising.
Balance technology with operations
Digital work had to fit around day-to-day business operations — the two had to support each other, not compete.
Measure what matters
The value of digital initiatives is in the outcomes they create — calls, visits, and customers — not the tools behind them.